meet the people behind Natascha von Hirschhausen
founder and designer Natascha von Hirschhausen
"I am fascinated in fashion as a mirror of society. I see my responsibility as a designer in helping to shape it in a future-oriented way."
Hi, I am Natascha. This journey started, when I studied physics. And it took one amazing superhuman being of a man, to convince my younger me to switch gears into fashion design. And spoiler alert: Yes, I married him and now we run this company together.
So fashion design: I studied fashion at weißensee kunsthochschule Berlin. During my master studies I took part in a collaboration project between Universität der Künste, weißensee kunsthochschule berlin and Goethe Institut Bangladesh and had the chance to travel to Bangladesh. Being there and experiencing the country with its rich culture, but also its endless mountains of waste, had a huge impact on me. I have always questioned if putting another collection on an overflowing market could be sustainable at all - this experience changed that.
Since then, my goal has been to avoid waste in the first place, rather than upcycling leftovers, because I believe that we have to change the fashion system fundamentally. So I invented my own way of cutting patterns zero-waste. Plus I only used fair and organic materials for every component from the beginning on. One year after founding the brand, I got awarded with the Federal Award Ecodesign in 2017.
Personally, I love to hide behind the camera, my collection, my work, whatever is easiest to pull in front of my nose. I rather enjoy making meaningful products in my Berlin based studio. This only shifts whenever I can talk about my passion for sustainable fashion and zero-waste design in workshops and lectures.
I believe in standing together, for we can only change fashion as one. That is why I co-founded a network for sustainable fashion design. So get in touch!
Right now my main goal is in growing the brand, for I am truly and deeply in love with my products - empowering women with fashion!
co-founder Lukas von Hirschhausen
Hi, my name is Lukas. I am super happy, that Natascha has taken me on this crazy fashion journey, even though I am more of a pants and t-shirt kinda guy. Over the years Tascha has been infectious with her enthusiasm about the philosophy of fashion. So I have been more and more involved. It started with simple support and having her back up to being an active part in a growing fashion label. In 2018, Natascha gave me her last name and all my base are belong to her now *nerd alert*. Since then my main goal is to push the label to the point where I can be a stay at home trophy husband - so shop now!